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Pinterest reaps benefits of ecommerce acceleration

Pinterest reaps benefits of ecommerce acceleration

 

  • Pinterest has seen 50 million new customers since the beginning of the Covid-19 pandemic as the visual search engine attracts more and more users spending online
  • In the same time period, it saw its number of advertisers increase rapidly as well. Though Pinterest has yet to give an official number on this rise, it has announced that it expects its revenue to rise roughly 30% to USD$364 million
  • Distancing itself from traditional search engines, Pinterest has marketed itself as an alternative way to reach customers when advertisers are struggling to increase the amount they are getting from social media and other search engines

Source : https://digiday.com/media/we-want-to-drive-more-transactions-as-e-commerce-sales-accelerate-more-media-dollars-are-going-to-pinterest/

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