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“We discovered being Canadian helps” Ebook seller Rakuten Kobo points international success to home

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“We discovered being Canadian helps” Ebook seller Rakuten Kobo points international success to home

 

  • Michael Tamblyn, president and chief executive officer of Kobo said that the company has benefitted selling online to an international market from being a Canadian company
  • “We leveraged being Canadian as a way to international success” the CEO said, when talking about the company’s choice to market internationally then just focus on Canada and the US
  • A direct rival to Amazon in the ebook sector, Kobo have a broad internationally reach, successful marketing themselves across Europe, Asia and Oceania.
  • Tamblyn also noted that unlike Amazon, Kobo being Canadian has benefitted the company. “Countries in Europe are concerned about U.S. encroachment and in France it helps that Canada is a member of La francophonie. We discovered being Canadian helps”

Source : https://www.theglobeandmail.com/report-on-business/why-kobo-didnt-focus-only-on-the-us-home-turf-ofamazon/article35539935/

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