Voice searches for products and orders increases, SEO strategies will need to adapt
- Purchases by voice search technology is set to increase to US$40 billion by 2022, as voice activated technology becomes more widely used.
- As products like smart speakers become more and more popular, with research from Statistica showing that 36 million people brought smart speakers in 2019 alone, and online shopping becomes available on a wider scale, the importance of adapting to shoppers searching via voice is huge.
- Voice search queries are longer then text. The average text search is 1 to 3 words long, though most voice searches push past 7. Including long-tailed keywords and writing long form content will be important for SEO as more people use voice searches.
Source : https://www.abilityseo.com/blog/key-marketing-trends-thatll-be-even-bigger-in-2021