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Video content to educate customers is more important then ever, as consumers turn online to research products

Video content to educate customers is more important then ever, as consumers turn online to research products | DMX Marketing Experts

Video content to educate customers is more important then ever, as consumers turn online to research products

  • Video content is being used more and more to connect with audiences, as its ability to convey large amounts of information in a short space of time can help inform and tell stories with ease.
  • Statistics from Think with Google show that 70% of viewers on YouTube watch videos to help with a problem and 54% for satisfying curiosity in something. Providing educational video content that helps inform your audience can help not only generate more traffic, but create a connection between company and consumer.
  • A 2018 survey by Hubspot found that 54% of consumers wanted to see more video content from a business they support. Once a connection is established, video content that helps educate audiences also helps keep existing customers engaged and interacting with your brand.

Source : https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/video/self-directed-learning-youtube/

https://blog.hubspot.com/marketing/content-trends-preferences?_ga=2.205629843.144787656.1620036149-573336723.1613572522

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