Video content can help not only engage, but educate your audience on your products
23.08.2021 , Blog, Content Marketing, Digital Marketing, Online Advertising, Online marketing, Social Media, Social Media Advertising, Video Content 0
- Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product.
- 84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity of video rises further, it provides a variety of ways to engage with your audience.
- Educational videos, ranging from teaching about a subject relating to your brand to showing how a particular service or product works can be extremely important in not just drawing views, but also convincing consumers to buy.