Too many companies are blind when it comes to evaluating the performance of their website. It really has become overwhelming to understand and many are simply focusing on metrics that may be easy to understand but really don’t matter.
Our team helps you establish your website goals and measure what matters. We help our customers determine the key performance indicators (KPIs) and make educated decisions on how we can improve overall site performance. As search behavior evolves, so do the metrics we evaluate. Many times sales cycles can be very long and understanding what is happening pre-conversion is key to overall site performance evaluation. Our goal is to help our clients avoid making bad decisions by eliminating an element of their integrated search strategy that is actually working or keeping an under performing tool too long.