Tik Tok presents ways for brands to connect with audiences in short and snappy content form
- Similar to Vine, Tik Tok focuses on short videos, giving users the ability to create videos between 15 to 60 seconds long, as well as live streaming. In the last 2 years, it’s shot up in popularity and presents a new way for marketers and businesses to engage.
- Through using Tik Tok’s advertising campaign options, creating a channel for your brand or utilising influencers, the app can allow brands to use creative and fun ideas to connect with audiences.
- From unedited videos giving consumers a authentic look at the brand, to short informational videos helping educate on a subject or product, Tik Tok short form content can quickly engage with audiences.
Source : https://www.socialmediatoday.com/news/8-ways-that-brands-can-utilize-tiktok-in-their-marketing/565611/