Social media has become the go-to location for many people to not only learn about new products and services, but to ultimately decide on purchasing too. 81% of users on Instagram research products and services there, with 80% using Instagram to decide whether or not to buy a product or service, according to a survey…
Instagram Stories is a fantastic way for you to drive sales from your social media presence. From new product releases to exclusive discounts and sales for your audience, Stories allows you to put it right in front of your audience, quite literally at the top of their screen. What is important to remember is to…
Showing what happens behind the scenes of your business has become a major draw for audiences on social media, with a Sprout Social study finding that consumers found seeing the main people behind a company made it seem more transparent and genuine. Being able to provide your audience with a exclusive glimpse behind the scenes…
Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more towards social media to educate their purchasing decisions, the importance of…
Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product. 84% also said that they have been convinced to buy services or products from a brand due to their videos. This shows that as the popularity…
As social media continues to become more and more popular, social commerce, selling directly within a social media platform, is set to be a major way brands interact with their audiences and customers. The State of Social Media Investment Report by Sprout Social found that 79% of companies asked saw themselves selling on a social…
Ecommerce has seen massive growth around the world in the last 2 years and new forecasts have predicted that in the next 4 years it will grow by US$10.87 trillion. The report, conducted by Report Linker, has forecast that from 2021 through to 2025 the global ecommerce market will grow by over $10 trillion. With…
Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however. Through the Explore feed and hashtags, Reels can be easily discovered, opening up your brand to new users…
With 78% of consumers seeing social media as the fastest and most direct way to connect with brands, there is an emphasis on making sure your social media is responsive to your audience. Being a responsive brand, offering your audience reliable customer service and engaging content is one of the main things consumers are looking…
Understanding social media algorithms is a tricky business, though fortunately we do know the basic workings of most and this is true with Tik Tok. When it comes to the key ranking signals, they are split between user interactions, video information and device and account settings. For user interactions, anything that speaks about the content…