In today’s digital age, Instagram has become a powerhouse for individuals, businesses, and influencers to connect with their target audiences. However, if your Instagram marketing efforts aren’t yielding the desired results, it’s time to conduct a thorough audit of your account. In this blog, we’ll explore the article, “How to Improve Your Instagram Results: Small…
In the ever-evolving landscape of marketing, understanding and effectively targeting specific demographics is crucial. One demographic that has garnered significant attention in recent years is Generation Y, often referred to as Millennials. This group, born between 1981 and 1996, represents a substantial portion of the population, with a direct buying power estimated at a staggering…
In the ever-evolving landscape of digital marketing, harnessing the potential of social media is paramount. New platforms and content types continually emerge, offering unique avenues to engage your audience. The article, “11 Social Media Content Types And Examples” from Search Engine Journal discusses a variety of social media content types as well as a few…
With video posts seeing 49% more engagement then static image posts on Instagram, and the social media platform rebranding IGTV, video content is in demand with audiences looking for different side to brands. Providing a more personal tone, or giving a behind the scenes glimpse, can be a great way to appeal to the reliability…
The company-customer relationship has changed in many ways thanks to social media. One of the biggest is how the two interact. Brands are no longer remote, faceless entities and socal media is the first stop for consumers to engage. Customers now look to brands to interact with them on social media platforms, not simply to…
Making sure to get the most out of your social media is important, and a key part of this is knowing how often you should post each week on social media, or how much each day. The number ultimately depends on the social media platform in question. With Instagram, you ideally need to post 3-7…
When it comes to your social media presence, positive interactions with users can have a major impact, fully swaying them to your brand. Sprout Social’s Future of Social Media report found that 78% of consumers are more willing to buy from a brand if they have a positive experience with them on social media. 77%…
Showing what happens behind the scenes of your business has become a major draw for audiences on social media, with a Sprout Social study finding that consumers found seeing the main people behind a company made it seem more transparent and genuine. Being able to provide your audience with a exclusive glimpse behind the scenes…