As local businesses strive to make their mark in the digital landscape, harnessing the potential of Google Reviews has become a game-changing strategy. A compelling article “Google Reviews and Local SEO: Unleash the Potential” by Search Engine Land highlights how Google Reviews can be the key to unlocking local SEO success and driving more customers…
Google has announced that by July 2022, advertisers will no longer be able to create Expanded Text Ads (ETAs) or edit existing ones in Google Ads. Existing ads will still be able to provide reports, as well as being paused, resumed or removed. This is the latest move from Google as it looks to use…
Google has announced several new ecommerce options that will be tested in the next few months, including a beta program for shopping in YouTube livestreams. The new feature is designed to allow viewers to browse and shop products without interrupting the stream. This comes as YouTube has been looking into how make the most of…
It is no understatement to say that Tik Tok has had a major influence on content in the last year and a half. With both Instagram and YouTube releasing their own versions (Reels and Shorts), video content, especially short-form, has risen once again in popularity, with many users and businesses harnessing it to be humorous,…
Google has unveiled the latest updates that are coming to the Google Analytics platform, such as privacy-safe customer insights and making the system easier to use and more intuitive. The new “privacy-safe solutions” are designed to allow advertisers to still optimise performance when conversion data is not available. Modelled data and observed data will be…
Google has announced new shopping integrations with several ecommerce platforms to enable businesses to show their products for free with Google. This is alongside new buying options for customers when discovering brands. Once a found, Google now shows a summary list of each purchasing option offered by the seller. Google had also announced new ad…
Heritage minister Steven Guilbeault has said that “The Canadian government stands with our Australian partners and denounces any form of threats”, after Google and Facebook have threatened to suspend services in the country This comes after the Australian government proposed new laws that would regulate social media sites and make them pay money to…
Google has announced its “Privacy Sandbox” initiative, which will allow for more personalized adverts that do not require unique ID’s or individual cross site tracking This news comes as Google is also ending support for 3rd part cookies by 2022. This comes as Google, along with several other social media companies are facing intense…
Since Google’s change to limit search queries it reports to advertisers, it has been reported that adverts have had less visibility, with a large drop in search queries relating to ad formats and device types A report released by performance agency Tinuiti saw a ‘significant drop’, with desktop text ads falling from 98% in…
Google finds its self in hot water as small businesses are coming forward to say they cannot compete due to how prominent Google makes certain adverts Smaller businesses are saying prominence is being given to larger companies as they can spend more on advertising. Google currently holds 90% of global internet searches and is…