Instagram Stories to hold a quater of the platforms ad revenue in 2022

Instagram Stories to hold a quater of the platforms ad revenue in 2022

Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022. Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue…

Knowing what emerging trends you can leverage for your marketing brand to stand out with this year can be vital, helping your agency get ahead from the rest of the crowd.

Knowing what emerging trends you can leverage for your marketing brand to stand out with this year can be vital, helping your agency get ahead from the rest of the crowd.

Provding expert insight into the worlds of digital marketing, advertising and PR, the #ForbesAgencyCouncil brings advice on the emerging trends to take note of in 2022. Follow the link in the bio to read our advice alongside the other fantastic pieces of insight! Source : https://blog.hubspot.com/marketing/instagram-story-examples

Remember to clean your mailing list regularly to better analyse campaign quality

Remember to clean your mailing list regularly to better analyse campaign quality

When it comes to your mailing list, you will get people who may not opt-out of an email campaign, but will never open the emails you send them. These least-engaged can drastically lower your open rate. Because of this, your campaign results are distorted, as you are no longer analyzing the quality of the campaign…

Knowing what products consumers are looking for with social commerce is vital

Knowing what products consumers are looking for with social commerce is vital

Social commerce has grown rapidly and many businesses have been quick to set up their digital storefronts. However understanding what your target audience wants is important, especially when it comes to planning promotion strategies. Statistics from Sprout Social for the 4th quarter of 2021 show that 45% of consumers are likely to purchase apparel, nearly…

As more brands turn to Instagram Stories, make sure to use Highlights effectively

As more brands turn to Instagram Stories, make sure to use Highlights effectively

Stories present a great way to engage with your audience, but not everyone gets to see your Story content due to its 24-hour expiration date. Highlights allows for Stories to be watched after this period and can be utilised to effectively boost your content. To maximize your Highlights, you need to focus on what you…

Facebook and Instagram stories present a fantastic way to reach your audience and engage, convicing them to click and convert.

Facebook and Instagram stories present a fantastic way to reach your audience and engage, convicing them to click and convert.

To help you get the best out of your stories’ content, members of the #ForbesAgencyCouncil bring you advice on the best practices for your brand when it comes to stories. Follow the link in our bio to read our advice alongside the other fantastic pieces of insight!