Half of 16-24 Internet users turn to social media to research brands and products

Half of 16-24 Internet users turn to social media to research brands and products

Social media is a great place for brands to connect with customers and help get the word out about new updates and product releases. It has also rapidly become one of the first stops consumers will go to when researching about a brand. Statistics from Hootsuite’s 2022 trend report found that 53.2% of 16-24 year…

User-generated content shown to resonate with social media audiences

User-generated content shown to resonate with social media audiences

User-generated content can have a major impact on convincing people to shop with a certain brand. The Stackla Report shows that it is shown to be more impactful then influencer content. According to the report, user-generated content is 8.7 times more impactful then that of content created by influencers, and 6.6 times more impactful than…

Vertical video Make sure your content is filmed or edited to fit the platform

Vertical video: Make sure your content is filmed or edited to fit the platform

Through features and apps like Instagram Reels and Tik Tok, filming videos vertically has quickly become relevant. The popular, ‘snackable’ content of short-form video is designed for vertical filming and this is something you need to keep in mind with your content. Simply transferring horizontally filmed videos over can lead to your viewer having to…

Short-form video thrives on humour and entertainment make sure to leverage it

Short-form video thrives on humour and entertainment, make sure to leverage it

As both users and businesses alike move towards short-form video content, such as with Tik Tok and Instagram Reels, it’s is important that the videos you create can connect and engage your audience. The upsurge in short video popularity has shown that many consumers are often looking for entertainment from the brands they follow, with…

Organic posts and targeted ads shown to be most successful at connecting product with consumer on social media

Organic posts and targeted ads shown to be most successful at connecting product with consumer on social media

As social commerce becomes more popular, it is important for businesses to know the best way to connect their products and services with consumers on social media. Research from Sprout Social shows that the most common ways that consumers are finding the perfect product for what they need is coming from targeted ads (49%) and…

With changes to Instagram Stories, it presents a perfect way to drive traffic

With changes to Instagram Stories, it presents a perfect way to drive traffic

With the swipe-up feature for links in Stories long gone, the new link sticker allows any user to add links to their story, regardless of follower count. This provides brands with a great way to drive traffic. Your content on Stories can be used to bring a variety of pages to your followers attention, sending…