When it comes to your social media presence, positive interactions with users can have a major impact, fully swaying them to your brand. Sprout Social’s Future of Social Media report found that 78% of consumers are more willing to buy from a brand if they have a positive experience with them on social media. 77%…
Whilst Tik Tok has become famous for its viral challenges and trends, these are not always the best route to go in terms of content. They tend to be rather universal and whilst they may lack up views, they do not always bring high engagement. On the flipside of this, niche content can appeal to…
Social media is where visuals take centre stage, especially on platforms such as Instagram. Because of this, you want to make sure that your imagery and videos are of good quality. It doesn’t matter if it is photos you take yourself, stock images or graphics, you need to make sure that each is done with…
Every single social media platform out there is changing and remodeling, which includes adding, removing and modifying features. Instagram is no different and to make sure your content is at it’s best, you need to be aware of these changes. Keeping up with new or upcoming features can help you better utilize them for your…
Instagram Stories presents a fantastic way to get content to your audience, literally sitting at the top of their feed. However, you want to make the most out of your stories and this means using the right stickers. With the link sticker set to launch soon, it is important to know that stickers are for…
As of August 30th, you will no longer be able to swipe up on Instagram Stories. Instead, the social media platform is drafting in a new link sticker, which will send users to an external website. Functioning effectively the same way, the link sticker can drive traffic to your site, your other social media channels…
Like with almost any social media platform, your bio can often be the next thing a user sees after watching one of your videos, or seeing one of your comments. Because of this, you need your bio to be properly set up, so as to help users get to know you and your brand. Your…
As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…
Social media has become the go-to location for many people to not only learn about new products and services, but to ultimately decide on purchasing too. 81% of users on Instagram research products and services there, with 80% using Instagram to decide whether or not to buy a product or service, according to a survey…
Showing what happens behind the scenes of your business has become a major draw for audiences on social media, with a Sprout Social study finding that consumers found seeing the main people behind a company made it seem more transparent and genuine. Being able to provide your audience with a exclusive glimpse behind the scenes…