One of the most important aspects of successful social media marketing is understanding where your target audience is and how to reach them. It isn’t always Facebook or Twitter! By understanding where your audience is, time is best used to engage on the social networks where they engage. This is paramount to attaining ROI on social networks. We perform market research and request that you complete our Social Media Marketing Strategy Map to identify the social networks which best align with your goals. Next, we optimize existing social profiles or create new ones based on this alignment, as well as determine useful applications, plug in’s, integration’s and synergies and of course consistent branding.