Mobile usage increases, highlighting the need for online stores to optimised for mobile users
- Mobile usage per day has been recorded at 4 hours and 10 minutes, with similar data from GWI showing that the average person spends longer each day using the internet on their phone (3 hours, 39 minutes) then watching television (3 hours, 24 minutes).
- As more people use their mobile devices for news, entertainment and shopping, it highlights the need for online stores to capitalise on this surge.
- Many online customers can be turned away by sites that do not properly work on mobile devices. Having a site that is mobile specific can increase traffic, seeing prospects increase by 5x, according to research by Hubspot.
Source : https://blog.hootsuite.com/simon-kemp-social-media/