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Now that mobile devices have freed Social Media from the confines of the home, the possibilities for interaction are infinite. Friends, common interests and retailers can be found on the run. Now marketers can location target the people who happen to be nearby at any given moment. Many new apps work in tandem with the giants of Social networking, while those players continue to develop location-based apps on their own.
Most retailers develop and evolve their decision-making strategies based on expert judgment and testing over time. But conditions are changing so fast that it’s fair to ask the question: how often does any retailer actually employ its best strategy? By the time you think you’ve figured out the best approach, the market has moved. In the online world, Web analytics help solve this problem by tracking and measuring a vast number of strategic possibilities very quickly, enabling you to design and execute the best strategies sooner.