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E-Commerce & Consumer Trends During Coronavirus

Source: https://www.semrush.com/blog/ecommerce-covid-19/ As businesses try to catch up with new consumer trends and rapidly changing purchasing behaviors, they are faced with new challenges from the supply chain to e-commerce adoption and expansion. User behavior As we navigate through phase 2 of this global crisis the focus has...

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Impact of COVID-19 on Online Shopping Behavior

Research – COVID effects on ecommerce

Understanding the COVID-19 Effect on Online Shopping Behavior Source: https://www.bigcommerce.com/blog/covid-19-ecommerce/#changes-in-revenue-across-ecommerce Is no surprise to anyone that COVID-19 has shifted consumer’s behaviors and for business owners, it is important to understand and identify these trends to thrive during these trying times. As underlying consequences of this global pandemic are...

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Connecting with Hashtags

The Power of Hashtags. It used to be a pound sign, and now it's called a hashtag. This symbol is popular on Twitter, but it's commonly used on other social media platforms as well. Hashtags aren't just symbols; they're also hyperlinks with the symbol attached in...

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No Likes on Instagram?

At Facebook’s annual F8 conference, the social media giant announced a test program that will hide the likes on Instagram posts from public view. The feature will be implemented for some users in Canada during the first week of May, 2019. It’s called “private like...

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Social Media: Measuring The ROI

All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses...

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