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Live chat helps drive boom in online spending as customers look to information to guide their purchases

Live chat helps drive boom in online spending as customers look to information to guide their purchases | DMX Marketing Experts

Live chat helps drive boom in online spending as customers look to information to guide their purchases

  • Conversational marketing is set to be a major tool in 2021, as the use of live text and chat boxes is used by more websites.
  • With live chat holding a customer satisfaction rate of 85%, it is easy to see that it is popular. Able to interact with customers in real time, it also provides information that many are looking for to inform them.
  • More tailored and personalised experiences, which provide customers with more information on the products and services on offer, can lead to a positive brand image and customer retention.

Source : https://www.orange-business.com/en/magazine/talking-shop-chatbots-drive-next-ecommerce-boom

https://d26a57ydsghvgx.cloudfront.net/content/resources/zendesk_research_customer_satisfaction.pdf

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