Live chat helps drive boom in online spending as customers look to information to guide their purchases
26.03.2021 , Blog, Ecommerce, Ecommerce Business, Online Business, Online marketing, Online shopping 0
- Conversational marketing is set to be a major tool in 2021, as the use of live text and chat boxes is used by more websites.
- With live chat holding a customer satisfaction rate of 85%, it is easy to see that it is popular. Able to interact with customers in real time, it also provides information that many are looking for to inform them.
- More tailored and personalised experiences, which provide customers with more information on the products and services on offer, can lead to a positive brand image and customer retention.