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Half of small businesses plan to continue selling online after the pandemic as ecommerce seen as essential to survival

Half of small businesses plan to continue selling online after the pandemic as ecommerce seen as essential to survival

  • Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends.
  • The online prescense stores had was seen by 51% to be a essential part of survival during the pandemic, with 38% saying that selling online was also a crucial factor.
  • The top reasons to sell online post-pandemic is seen to be enhancing competitiveness and potential revenue growth, with 1/4 of small businesses saying that their current success with ecommerce is the driving force to continue online.

Source : https://www.newswire.ca/news-releases/a-year-after-the-first-lockdown-finding-customers-online-tops-list-of-small-business-priorities-895113464.html

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