Google Analytics to be updated, focusing on easier to find insights and customer privacy
- Google has unveiled the latest updates that are coming to the Google Analytics platform, such as privacy-safe customer insights and making the system easier to use and more intuitive.
- The new “privacy-safe solutions” are designed to allow advertisers to still optimise performance when conversion data is not available. Modelled data and observed data will be used together to give a more comprehensive picture when users don’t consent to analytics cookies.
- The other major change is the new Advertising Workspace. Google has said that the design and layout is more intuitive to navigate, as well as making it easier to find data, reports and analysis.
Source : https://www.blog.google/products/marketingplatform/analytics/get-privacy-safe-customer-insights-google-analytics/