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Email users set to surpass 4.4 billion by 2024, email marketing to become prevalent

Email users set to surpass 4.4 billion by 2024, email marketing to become prevalent

  • The amount of email users in the world is to go past 4.4 billion in 2024, having reached 3.9 billion in 2019, according to new statistics from Statista.
  • 43% of emails opened were by a mobile device, which shows a growing trend over traditional desktop computers. This data, released in January 2021, points towards a rise in email marketing
  • Hubspot statistics from the 1st quarter of 2020 showed a rise in email marketing engagement, as well as a significant increase in the ROI, especially in the ecommerce, media and travel industries

Source : https://www.hubspot.com/state-of-marketing/email-marketing-trends

https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/

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