Email users set to surpass 4.4 billion by 2024, email marketing to become prevalent
- The amount of email users in the world is to go past 4.4 billion in 2024, having reached 3.9 billion in 2019, according to new statistics from Statista.
- 43% of emails opened were by a mobile device, which shows a growing trend over traditional desktop computers. This data, released in January 2021, points towards a rise in email marketing
- Hubspot statistics from the 1st quarter of 2020 showed a rise in email marketing engagement, as well as a significant increase in the ROI, especially in the ecommerce, media and travel industries
Source : https://www.hubspot.com/state-of-marketing/email-marketing-trends