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Email marketing sees an increase in engagement as 2020 statistics show strong customer retention

Email marketing sees an increase in engagement as 2020 statistics show strong customer retention

  • The State of Email Marketing in 2020 report by Hubspot has shown email marketing to have had a strong 2020, with 78% of marketers seeing an increase in engagement in the last 12 months
  • The statistics also showed a strong preference among millennials, with 73% preferring communications from business to be via email
  • Email marketing has also seen a shift towards versatility and practicality, with 46% of all emails opened being done so from a mobile device.
  • Email marketing sees one of the best ROI rates, with roughly US$38 for every US$1 spent, making it a 3800% ROI

Source : https://blog.hubspot.com/marketing/email-marketing-stats?

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