“Ecommerce will save small businesses” says Spotify VP of product
- Writing in Toronto Life, Satish Kanwar, vice-president of product for Spotify said that ecommerce is the best chance for small businesses not just to stay alive, but to also improve how they serve customers
- “Since the onset of lockdown, we’ve seen a decade’s worth of e-commerce growth happen in a few short months, as every type of business and consumer has sought to replace their offline relationships with online ones”
- Shopify itself has seen an extremely profitable 2020, as the move to ecommerce has had many small stores and businesses sign up to the platform.
- He finished by saying “To keep our economy alive, we’ll have to help small businesses make that leap. The future needs a new kind of local retail”