Don’t be shy to show your audience a different side of your company though video
29.12.2021 , Blog, Digital Marketing, Instagram Marketing, Social Media Content, Social Media Marketing, Video Content 0
- With video posts seeing 49% more engagement then static image posts on Instagram, and the social media platform rebranding IGTV, video content is in demand with audiences looking for different side to brands.
- Providing a more personal tone, or giving a behind the scenes glimpse, can be a great way to appeal to the reliability and authenticity that users want from the brands they follow, which in turn builds trust with your audience.
- From humorous moments in the office to educational content that shows how products are made, these can be adapted to fit either a quick short-form style or longer, more traditional videos.