In an effort to remain ahead of the curve, we believe it’s important to amplify the use of a digital marketing plan in event marketing. In light of the DMX, web marketing is going to be crucial for companies that would like to acquire the members and contacts that they had in their list that they are no longer able to reach. With the objective of capturing these contacts and converting them — whether they are members, participants, or sponsors — objectives need to be met, and as a business running an event, a digital marketing plan can help you attain those objectives.