One of the top challenges in the world of content marketing is creating enough content to provide value for your audience and keeping readers engaged. To solve this problem, content marketers are employing a variety of techniques. In fact, our recent research of over 600 marketers says that leading content marketers are using a mix of 65 percent created content and 25 percent curated content.

Content curation is a great way to publish high quality, relevant content on a consistent basis. However, content curation should not stand alone. Created content is a crucial element to any content marketing strategy.

In organisations that have a limited staff and budget, content creation often falls by the wayside or in the lap of marketers who already have their plates full. As an enlightened marketer, you know that content marketing is no part-time job and shouldn’t be treated as such. In order to maintain a successful content strategy, you need dedicated content writers to publish consistently and keep your potential buyers and customers engaged.