Consumers still look to blogging to learn, offering brands the chance to show their expertise
- Whilst many have called out the death of blogging, it still stands as one of the best ways to connect with audiences. Recent statistics from Hubspot show that 33% of people who read blog posts do so to learn or be educated on a subject.
- Posts such as tutorial videos, guides or factual infographics can gain a large amount of search traffic, as people are looking up instructions every day. Being able to harness this is a great way show the knowledge of your company.
- Blogging about the area of knowledge your business has presents your credibility and increases the trust consumers have in your brand. This in turn can lead to increased traffic and sales.
Source : https://blog.hubspot.com/marketing/why-do-people-read-blogs