Latest From Our Blog

Social Media

Connecting with Hashtags

The Power of Hashtags. It used to be a pound sign, and now it's called a hashtag. This symbol is popular on Twitter, but it's commonly used on other social media platforms as well. Hashtags aren't just symbols; they're also hyperlinks with the symbol attached in...

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No Likes on Instagram?

At Facebook’s annual F8 conference, the social media giant announced a test program that will hide the likes on Instagram posts from public view. The feature will be implemented for some users in Canada during the first week of May, 2019. It’s called “private like...

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Social Media: Measuring The ROI

All digital marketing agencies today need to be able to provide clear metrics on their customers’ social media return on investment (ROI). It is surprising to me to still hear businesses comment that social media is optional and not measurable. This is definitely a risk that businesses...

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Social Media E-commerce

Since the beginning of e-commerce, social media has had its participation in one way or another. The difference between then and now is the degree of integration of different social media apps with e-commerce sites. Shopping behaviors have shifted: younger consumers are now more influenced...

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Facebook Stories – Beta in Ireland

The timing is perfect.  Facebook has launched in Beta it's version of Facebook Stories.  In many ways, it was only a matter of time before Facebook bought around a story-like feature similar to the “My Story” option in Snapchat and Instagram. Such an option allows...

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Snapchat For Business

When you think of Snapchat you’re probably not all that surprised that over 40% of the apps accounts are made up of 18-34-year-olds. Most people assume that Snapchat is for the younger demographic but with over half of all new users being over the age...

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