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Social Media Strategy

A quick run-down of what you need to know about YouTube Shorts | DMX Marketing Experts

A quick run-down of what you need to know about YouTube Shorts

YouTube's competitor for the success seen by Tik Tok, Shorts allows the user to post vertical short-form videos, with a variety of additional tools such as music overlays and app-based recording avaliable. With video length at 60 seconds or less, it does hold many...

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80% of consumers say brand familiarity makes them more likely to spend via social commerce | DMX Marketing Experts

80% of consumers say brand familiarity makes them more likely to spend via social commerce

A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand. 80% of answers indicated they were more likely to do so of they had familiarity with...

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Strong customer service is what consumers look for most in brands on social media | DMX Marketing Experts

Strong customer service is what consumers look for most in brands on social media

Whilst viral content is often heralded, for your brand prescence on social media, you want to aim instead for providing your audience with strong customer service, transparency and engagement. Data from the Sprout Social Index shows that whilst marketers put memorable content as one...

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