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Social Commerce

80% of consumers say brand familiarity makes them more likely to spend via social commerce | DMX Marketing Experts

80% of consumers say brand familiarity makes them more likely to spend via social commerce

A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand. 80% of answers indicated they were more likely to do so of they had familiarity with...

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To get the best results with social commerce, you need to create shoppable content | DMX Marketing Experts

To get the best results with social commerce, you need to create shoppable content

Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more...

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What is Social Commerce? Here is an easy breakdown and why you should use it | DMX Marketing Experts

What is Social Commerce? Here is an easy breakdown and why you should use it

Social Commerce is purchasing any form of product or service on a social media platform, such as Instagram, Facebook or Twitter. If you go and buy candles entirely from a store within Facebook for example, that's Social Commerce. It can take a variety of...

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Retail ecommerce sales expected to reach CA$86.52 billion | DMX Marketing Experts

Retail ecommerce sales expected to reach CA$86.52 billion

Retail ecommerce sales in Canada for 2021 are forecast to reach over CA$85 billion, nearly double of the total for 2019, as the ease and convenience of online shopping continues to attract consumers. The statistics, which come from Intelligence Insider's Canada Ecommerce Forecast report,...

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