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Small Business

Half of small businesses plan to continue selling online after the pandemic as ecommerce seen as essential to survival

Research conducted by Maru/Matchbox for the Canadian Federation of Independent Business (CFIB) shows that half (48%) of small businesses plan to continue selling online after the pandemic has ended, with only 2% saying they will shut down operations once social distancing ends. The online...

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Email marketing stands as the most popular digital marketing strategy for small businesses

Email marketing, closely followed by social media marketing, stand as the two main strategies to communicate with audiences and promote business, at 71.9% and 71.7% respectively. The statistics, from AWeber's 2021 Digital Marketing Report, shows that for small businesses email marketing still remains the...

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Small businesses group up to form online markets to allow for better reach

Several online market stores have started recently as "digital localism" sees increased numbers turn to online shopping whilst also whisking to purchase from local brands Kitchener Market and St Lawrence Market in Toronto have both recently established themselves online with customers able to order...

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