YouTube has added video chapter previews and auto-translate captions to its search functions, allowing videos to reach a wider audience. The new timestamp previews will allow viewers to hover over particular sections of content to let them know what they are about to watch, or skip to the bits viewers want to see. The new…
Virtual assistants have become very popular, such as Alexa, Siri, Cortana and Bixby, especially when it comes to online shopping. From researching products and stores to purchasing items and services, more people are turning to their virtual assistants for these tasks. However, this creates a problem when it comes to SEO. Spoken searches are worded…
It is no understatement to say that Tik Tok has had a major influence on content in the last year and a half. With both Instagram and YouTube releasing their own versions (Reels and Shorts), video content, especially short-form, has risen once again in popularity, with many users and businesses harnessing it to be humorous,…
YouTube videos show up in 70% of the top Google search results, and YouTube itself is the worlds second biggest search engine. Often Google will show a brands YouTube video before even their websites. Many people turn to both sites to search for the answers to questions, so you want your videos to be up…
Whilst many have called out the death of blogging, it still stands as one of the best ways to connect with audiences. Recent statistics from Hubspot show that 33% of people who read blog posts do so to learn or be educated on a subject. Posts such as tutorial videos, guides or factual infographics can…
Opting to write longer content, rather then shorter pieces, can help your business reach further online, as longer content performs better in search engines on average. However, this should not be done just for the sake of writing longer content. Specific topics presenting the area of expertise your business has, answering common questions or providing…
