Content has no guarantee of going viral, but there is steps to give your marketing campaigns the best chance of success

02.04.2021 , Blog, Ecommerce Marketing, Marketing, Online marketing, Social Media, Viral Content , 0 Comments

Marketing campaigns that resonate so well with the target audience that they get shared rapidly is also known as viral marketing. However, there is no guarantee of a post going viral, no set way to ensure success. However, certain steps can help give a...

Over 50,000 years of product review videos have been watched on YouTube via mobile devices since 2017

02.03.2021 , Blog, Ecommerce, Marketing, Online Business, Social Media Marketing, Youtube , 0 Comments

YouTube has become a perfect place to connect brands and customers, especially targeted at mobile users, which hold a large amount of YouTube's total audience. Since 2017, mobiles devices have watched over 50,000 years worth of product reviews, as the platform has become popular...

Google Search Console updates with ‘associations’ feature for wider data view options

24.02.2021 , Blog, Marketing, Online Advertising, Online Business, Online shopping , 0 Comments

Google has announced a new feature for the Search Console, called "associations", designed to connect a Search Console account with other Google accounts, such as Analytics, YouTube and Android apps This will enable businesses and users to have a far broader and in depth...

Facebook trials using brand saftey topic exclusions for advertisers

15.02.2021 , Marketing, Online marketing, Social Media, Social Media Advertising, Social Media Marketing , 0 Comments

Facebook has announced it is testing news feed topic exclusions to allow for more brand safety for advertisers, allowing them to choose if their adverts are put with potentially sensitive content Categories such as Crime and Tragedy, News and Politics and Social Issues are...

Shopify revenue doubles as pandemic increases ecommerce sales

29.01.2021 , Blog, Ecommerce, Marketing, Online shopping , 0 Comments

The Ottawa based company recorded a profit of US$36 million for the second quarter of this year. Reported in US dollars, Shopify recorded their adjusted earnings at $129.4 million, up $10.7 million from this time last year. Financial market data firm Refinitiv had expected...

Snap misses growth estimates as user numbers stall

29.01.2021 , Blog, Ecommerce, Marketing, Social Media , 0 Comments

Snap Inc has announced that the rise in users, thanks to Covid-19 and lockdown measures, has petered out sooner then expected, with their new estimate lower then originally. Stock prices fell 11% at the news before eventually paring losses to 6% The amount of...

Canada faces down Google and Facebook as regulation for social media sites is drafted

23.01.2021 , Blog, Business, Marketing, Online, Online Advertising, Social Media , 0 Comments

Heritage minister Steven Guilbeault has said that "The Canadian government stands with our Australian partners and denounces any form of threats", after Google and Facebook have threatened to suspend services in the country This comes after the Australian government proposed new laws that would...

Air Canada turns to ecommerce options to boost Aeroplan program

19.01.2021 , Blog, Business, Ecommerce, Marketing, Online Business , 0 Comments

Air Canada has unveiled a range of 'eUpgrades' for the relaunch of its Aeroplan program. These improvements will make it for Air Canada Status members to upgrade flights and gain benefits Like almost all companies in the aviation industry, Air Canada has suffered in...

Personalised and private adverts move one step closer with Google announcement

14.01.2021 , Blog, Ecommerce, Marketing, Online Advertising, Online Business, Online Sales , 0 Comments

Google has announced its "Privacy Sandbox" initiative, which will allow for more personalized adverts that do not require unique ID's or individual cross site tracking This news comes as Google is also ending support for 3rd part cookies by 2022. This comes as Google,...

Canadian Tire sees 400% increase in ecommerce but records second quarter loss

30.12.2020 , Blog, Ecommerce, Grocery Shopping, Marketing, Online Business, Online marketing, Online Payment, Online Sale, Online shopping, Small Business , 0 Comments

The company recorded online sales up 400% to C$600 million, beating the entire total ecommerce sales for all of 2019 Canadian Tire also recorded increased retail sales for the second quarter of this year, up 1.7% to nearly C$4.4 million. Excluding petroleum sales, overall...

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Google Search Console updates with ‘associations’ feature for wider data view options

Shopify revenue doubles as pandemic increases ecommerce sales

Air Canada turns to ecommerce options to boost Aeroplan program

Canadian Tire sees 400% increase in ecommerce but records second quarter loss

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