Through features and apps like Instagram Reels and Tik Tok, filming videos vertically has quickly become relevant. The popular, ‘snackable’ content of short-form video is designed for vertical filming and this is something you need to keep in mind with your content. Simply transferring horizontally filmed videos over can lead to your viewer having to…
Instagram Stories has rapidly risen to be a main choice for many brands and marketers in the last few years, with new statistics showing that Stories is estimated to hold over 25% of Instagram’s ad revenue in 2022. Rising from over US$11 billion in 2021, it is expected to reach $15.95 billion in ad revenue…
Stories present a great way to engage with your audience, but not everyone gets to see your Story content due to its 24-hour expiration date. Highlights allows for Stories to be watched after this period and can be utilised to effectively boost your content. To maximize your Highlights, you need to focus on what you…
To help you get the best out of your stories’ content, members of the #ForbesAgencyCouncil bring you advice on the best practices for your brand when it comes to stories. Follow the link in our bio to read our advice alongside the other fantastic pieces of insight!
Short-form video has taken the social media world by storm and as brands move to use it in their content, remember that often organic content works better when less stylised and polished. Whilst planned, stylish posts have their place and can work extremely well, less structured video content has shown to resonate extremely well with…
As social media users look towards genuine connections with brands, being able to show the unique aspect of your company can be a big draw, providing not just a glimpse behind the scenes but also showing a more genuine side to your brand. Instagram Stories presents a fantastic opportunity to take the unique aspect of…
