A recent survey by Sprout Social has found that social media users are more likely to purchase items through social commerce if they hold knowledge of that brand. 80% of answers indicated they were more likely to do so of they had familiarity with the brand. 34% also said that they used social media to…
Whilst viral content is often heralded, for your brand prescence on social media, you want to aim instead for providing your audience with strong customer service, transparency and engagement. Data from the Sprout Social Index shows that whilst marketers put memorable content as one of the main factors of a good brand on social media,…
With the recent shake-up to videos on the app, Instagram has certainly shifted from the photo platform it once was. Video is now the main way to not only get your content out there, but also to build trust with your audience. For example, as Reels grows in popularity, short form video can help provide…
The company-customer relationship has changed in many ways thanks to social media. One of the biggest is how the two interact. Brands are no longer remote, faceless entities and socal media is the first stop for consumers to engage. Customers now look to brands to interact with them on social media platforms, not simply to…
YouTube is set to launch a new link format that will allow for mobile app users to get links to businesses mentioned in food and drink videos. Before this, to link to a location mentioned in a video required manually adding a text link. With this update, it will be automatically added into videos, helping…
Knowing which marketing channels to leverage is vital, as to make sure that your content reaches your target audience. New statistics show that social media leads as the preferred choice. A new survey by HubSpot Blog has found that social media is the main go-to channel for B2B marketers, being chosen by 45% of those…
