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Digital Marketing

For connecting through short-form content, YouTube Shorts may be worth considering

As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, 'snackable' content and well worth considering. Whilst Tik Tok saw a staggering growth...

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80% of users use Instagram to help decide when purchasing products | DMX Marketing Experts

80% of users use Instagram to help decide when purchasing products

Social media has become the go-to location for many people to not only learn about new products and services, but to ultimately decide on purchasing too. 81% of users on Instagram research products and services there, with 80% using Instagram to decide whether or...

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When it comes to marketing with Instagram Stories, don't forget link stickers | DMX Marketing Experts

When it comes to marketing with Instagram Stories, don’t forget link stickers

Instagram Stories is a fantastic way for you to drive sales from your social media presence. From new product releases to exclusive discounts and sales for your audience, Stories allows you to put it right in front of your audience, quite literally at the...

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To get the best results with social commerce, you need to create shoppable content | DMX Marketing Experts

To get the best results with social commerce, you need to create shoppable content

Shoppable content is any post, video, image or ad that a consumer can click on so they can make a purchase. This allows people to do an entire transaction on a social media platform without ever having to leave. With younger generations looking more...

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Video content can help not only engage, but educate your audience on your products | DMX Marketing Experts

Video content can help not only engage, but educate your audience on your products

Statistics from Wyzowl in their 2021 State of Video Marketing survey found that 96% of consumers have watched an explainer video to learn more about a service or product. 84% also said that they have been convinced to buy services or products from a...

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What is Social Commerce? Here is an easy breakdown and why you should use it | DMX Marketing Experts

What is Social Commerce? Here is an easy breakdown and why you should use it

Social Commerce is purchasing any form of product or service on a social media platform, such as Instagram, Facebook or Twitter. If you go and buy candles entirely from a store within Facebook for example, that's Social Commerce. It can take a variety of...

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Ecommerce around the world expected to grow by over $10 trillion | DMX Marketing Experts

Ecommerce around the world expected to grow by over $10 trillion

Ecommerce has seen massive growth around the world in the last 2 years and new forecasts have predicted that in the next 4 years it will grow by US$10.87 trillion. The report, conducted by Report Linker, has forecast that from 2021 through to 2025...

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The big difference between Instagram Reels and Stories | DMX Marketing Experts

The big difference between Instagram Reels and Stories

Instagram Reels has a major difference with Stories, which is namely the exposure you can get. With Stories, you are limited to your content being shown to those already in your network. Different case with Reels however. Through the Explore feed and hashtags, Reels...

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