Swipe up is out, link sticker is in: What you need to for the new Stories feature | DMX Marketing Experts

Swipe up is out, link sticker is in: What you need to for the new Stories feature

As of August 30th, you will no longer be able to swipe up on Instagram Stories. Instead, the social media platform is drafting in a new link sticker, which will send users to an external website. Functioning effectively the same way, the link sticker can drive traffic to your site, your other social media channels…

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For connecting through short-form content, YouTube Shorts may be worth considering | DMX Marketing Experts

For connecting through short-form content, YouTube Shorts may be worth considering

As TikTok and Instagram Reels see considerable success, getting into short-form content is a great idea, if you have not done so already. YouTube Shorts is another major contender for short, ‘snackable’ content and well worth considering. Whilst Tik Tok saw a staggering growth in its user base in the last 2 years, Shorts has…

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80% of users use Instagram to help decide when purchasing products | DMX Marketing Experts

80% of users use Instagram to help decide when purchasing products

Social media has become the go-to location for many people to not only learn about new products and services, but to ultimately decide on purchasing too. 81% of users on Instagram research products and services there, with 80% using Instagram to decide whether or not to buy a product or service, according to a survey…

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