As social media becomes an increasing space for brands to connect with customers, research from the Sprout Social Index shows that 76% of consumers follow brands on social media so that they can access customer support. Often dubbed ‘conversational commerce’, the statistics show that more and more consumers are looking to social media to engage…
One third of the most viewed Instagram Stories are from businesses, according to the social media platform. Along with this, 50% of businesses create at least 1 story per month. With 500 million users every day, Stories has become one of the most popular social media formats. Utilizing it in your strategy can allow you…
The former is designed to allow brands to advertise with a carousel format on their profile page, giving user the ability to scroll through a handful of products. Shoppable Twitter Cards work through organic tweets, with direct links to a product or shopping page generating a “shop” button and p As more people shop online,…
Tik Tok, Instagram Reels and YouTube Shorts have become associated with viral trends, such as challenges and popular dances. However, while certain content trends are fairly universal and can rack up views, they don’t always equal high engagement. Having a targeted audience helps generate engagement and sales, and this often comes from niche content. It…
Tik Tok has had a big impact in a short space of time, powering into the public image. As the popularity of the short form video app rises, so too does the number of brands using the app. So how do you get your content to stand out? Tik Tok thrives on genuine and relatable…
Noted by Hubspot, many people turn to YouTube to learn or improve skills or their knowledge on a subject, with this especially prevalent in Generation Z and Generation X. Informational content can allow you to not only connect with your audience, but also educate and inform on products and services that your business provides. This…
