As consumers look for more video content, brands need to adapt
28.04.2021 , Blog, Digital Marketing, Online Advertising, Online marketing, Social Media, Social Media Advertising, Social Media Marketing, Video Content 0
- Data from the Sprout Social Index shows that marketers see video as the most valuable form of content in 2021, with 54% of those surveyed. However, many brands and companies are hesitant to dive into video content, staying with solely with images.
- Currently, only 14% of Facebook, 11% of Instagram and 5% of Twitter posts include video content. This is despite the fact that the majority of video marketers say video helps increase sales and website traffic.
- For goals such as community engagement, social video content is valuable, receiving 49% more engagement on Instagram then photo posts.
- The massive success of Tik Tok and Instagram Reels shows that video content does not need to be big-budget and perfectly polished. Smaller, more personal creator-style videos add a layer of reliability that connects well with audiences.