As businesses look to bring customers in online, the importance of content is highlighted
- As 40% of small Canadian businesses selling online say that their biggest challenge to success is attracting customers, the importance of content is heightened.
- Relevant content helps generate more traffic to your website, in particularly blog posts on topics your audience needs answers to. You should be optimizing website pages around the keywords that your audience is looking for and blog posts should not be any different.
- This will elevate your site and content when searched for, so to not only help your website appear quicker to your audience, but to also allow for them to recognise your brand as a familiar and trusted source.
Source : https://blog.hubspot.com/marketing/get-website-visitors